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10 Marketing Lessons from Apple [Infographic]

Apple is the master of branding. IPhone X costs over $1000 and no one really need a phone that costs that much. So, how does Apple continue to command their premium pricing? This great infographic summarizes 10 great marketing lessons from Apple. When marketing is done right, it creates value in the minds of consumers – therefore, removing price from […]

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Case Studies

Case Study: Why TiVo failed

Today, virtually everyone who still has a cable subscription has a DVR.  People expected their content be available whenever they wanted it.  But that wasn’t […]