Tag Archives: TiVo

Making a $3MM commercial work harder

Marketers have long taken an integrated approach to marketing.  TV commercials would refer you to the print ad in a health magazine for more information.  This was particularly common in the pharmaceutical industry as disclaimers can take up a lot of seconds.  Nowaday, internet space is virtually limitless, it’s very common for TV commercials to point viewers to a website.  […]

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Who’s watching the Super Bowl?

The sporting advertising event of the year is just around the corner!  Super Bowl Sunday is February 6th!  Let’s spend some time this week talking about all things Super Bowl ad! First of all, I am a statistics.  I am one of the 15% of Super Bowl watchers who will be watching it for the commercials, according to a recent […]

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