Story: Today, I got called by my Financial Advisor’s office. She was following up on if I received a form that needed me to sign. I rather quickly said no. Then I scrambled to my “to-do” pile to see if I forgot it in that pile. Nope. So, I hung up with the agreement that they will mail me a new form. Then, I walked over to my console table, and remember that I have the “still-need-to-go through” pile. Then, there it was: An unopened envelope from my financial advisor’s office. I opened it immediately, and called the office back. I found the form.
Insights: From that story, I had two insights.
1. I get way too much mail, and it takes me a long time to go through all my mail. Between junk mail, free magazines, paid magazines, newsletters, the useful and important mail often get lost in the piles.
2. In the world of emails, texts, etc., phone calls, a rather old fashion way of involving your customer, still works.
Conclusion: In today’s world, consumers are overwhelmed by information. High touch methods of consumer engagement remain to be the best way to break through the clutter, and differentiate you from your competition. Is that difficult to execute? Is that costly to execute? Yes and yes. But, consider this alternative: You choose the easy and cheap route, and your competitor choose the hard and expensive route. Who do you think would win in the end?
Photo credit: Why Didn’t You Call Me?, originally uploaded by bitzcelt.
on Facebook via Networkedblogs
Recent tweets by @jeannie_chan 