Tag Archives: Strategy

Case Study: Why TiVo failed

Today, virtually everyone who still has a cable subscription has a DVR.  People expected their content be available whenever they wanted it.  But that wasn’t the case at the turn of the century. In 1999, TiVo was introduced.  It was a new technology unlike anything that was available at that time.  It recorded TV content onto the device making it […]

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Building personas for B2C and B2B businesses alike [template]

Persona is an effective tool to align your entire organization on the target market.  This alignment can drive more targeted content creation among team members.  This alignment can ensure that products are developed with the buyer in mind.  Personas can be shared via presentations.  Personas can be printed and hung onto office walls.  I’ve been in offices where life-size print outs […]

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Get started with defining your target market

Strong brands deliver value to the buyers.  However, in order to deliver value, you must first be relevant.  In order to create relevance, you must first make a connection.  In order to create a connection, you must first identify your target market.  Therefore, before you can begin to think about marketing or even before you build your product, you need to first define your target […]

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