Tag Archives: Strategy

10 Marketing Lessons from Apple [Infographic]

Apple is the master of branding. IPhone X costs over $1000 and no one really need a phone that costs that much. So, how does Apple continue to command their premium pricing? This great infographic summarizes 10 great marketing lessons from Apple. When marketing is done right, it creates value in the minds of consumers – therefore, removing price from […]

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Case Study: Why TiVo failed

Today, virtually everyone who still has a cable subscription has a DVR.  People expected their content be available whenever they wanted it.  But that wasn’t the case at the turn of the century. In 1999, TiVo was introduced.  It was a new technology unlike anything that was available at that time.  It recorded TV content onto the device making it […]

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Building personas for B2C and B2B businesses alike [template]

Persona is an effective tool to align your entire organization on the target market.  This alignment can drive more targeted content creation among team members.  This alignment can ensure that products are developed with the buyer in mind.  Personas can be shared via presentations.  Personas can be printed and hung onto office walls.  I’ve been in offices where life-size print outs […]

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