Tag Archives: Shopper

Good customer services isn’t what it used to be

In today’s highly digitalized, high commoditized world, the one thing that can truly differentiate one brand from another, and one store from another is that human touch.  That human touch is typically delivered via exceptional customer service.  Customer service has consistently ranked as a top contributor to customer loyalty. Customer service is an integral part of a brand experience.  According […]

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The evolution of omnichannel

Omnichannel remains to be a buzz word in the shopper marketing world in 2015.  As I understand it, an omnichannel strategy is to provide a seamless shopping experience between the offline and the online world.  However, that doesn’t really make sense.  Online shopping and in-store shopping are two different experiences serving two different need states.  When I’m online, I want […]

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Interactive retail display

Last week, I visited Story, one of my favorite stores!  Well, to call it a store may have undersold it.  It’s really a concept.  It’s just as much about retail as about the story.  Every 4-6 weeks, this boutique changes theme and the whole store goes through a reinvention.  This boutique opened around Valentine’s Day under the theme “love”.  I […]

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