Tag Archives: Primal Branding

Primal Branding Series #4 – Rituals. Do you know yours?

Continuing with my series on Primal Branding by Patrick Hanlon. I have discussed in previous posts the creation story, the creed, and the icon. This week, we move onto rituals. “Rituals are the meaningful repeated points of contact between you and your guest, customer, client, or target market.” These rituals come in many forms. For example, you putting a piece […]

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Primal Branding Series #3 – Icon

Continuing with my series on Primal Branding by Patrick Hanlon. I have discussed in previous posts the creation story and the creed. This week, we move onto icons. Icon is something that allows people to able to instantly identify your brand. The iconic yellow boarder lets people know that you are reading a National Geographic from a distance away. That […]

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