Tag Archives: nyama

A Few Tips on Digital Advertising

The digital space has offered marketers a huge opportunity.  But to fully capitalize on this opportunity, marketers needs to keep in mind a few important principals. Recently, I had the opportunity to attend a workshop on digital marketing hosted by JWT, featuring marketing executives from MetLife and HSBC.  It was an introductory workshop, but there were still quite a few […]

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Marketing to Millennials

Marketing to millennials is a hot topic these days.  As millennials enter the job market and start to earn money, they represent one of the largest consumer base today!  However, marketing to this generation requires a different approach. First of all, millennials is a very complex generation.  Demographically, it spans the entire cohort that comes behind GenX-ers.  It spans people […]

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