Tag Archives: native

Why Use Native Advertising

According to recent survey on Copyblogger, most marketers don’t budget for native advertising.  However, it can be hypothesized that statistic is in part driven by confusion on what native advertising means.  “Native advertising” may be a buzz word of today, but the concept is old.  Native advertising is nothing more than advertorial.  The only difference is that advertorial typically refers […]

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