Tag Archives: Marketing Basic

Marketing Basic: Four Ps

Over on CPG Branding and Marketing Forum, I posted on the 4Ps of marketing this week.  I want to take this opportunity to explain the 4Ps of Marketing. 4Ps were defined by E. Jerome McCarthy in 1960.  Since then, it has been taught in numerous marketing courses and practiced by countless marketers.  The 4Ps can be roughly defined as follows: […]

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