Tag Archives: Marketing and Advertising

Is there a path to opportunity?

I recently attend a summit on building a business.  It was a great learning experience.  Something stood out for me through this experience.  So often, we look to build our business by looking at what opportunities are out there?  How can we capture these opportunities?  What’s our competition doing?  What’s are people looking for? However, what if we asked the […]

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Is overcommunicating still communicating?

In this week’s posting over at CPG Branding and Marketing Forum, I discussed the role of packaging in the Marketing 4Ps.  More specifically, I discussed how packaging can play a role in various Ps.  In today’s world of marketing, packaging can range from a simple tool of communicating what’s inside to being a functional part of the product. The traditional […]

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