Tag Archives: launch

Case Study: Why TiVo failed

Today, virtually everyone who still has a cable subscription has a DVR.  People expected their content be available whenever they wanted it.  But that wasn’t the case at the turn of the century. In 1999, TiVo was introduced.  It was a new technology unlike anything that was available at that time.  It recorded TV content onto the device making it […]

Read more

Case Study: Segway’s fall from grace

As I explore the series of failed innovations, I cannot exclude one of the more famous example in recent history:  Segway. The Segway two-wheeled individual transportation vehicle was designed by Dean Kamen. Loved by the media and the business world as the new ideal in urban transportation, with its unique functionality and design.  The level of press and TV introduction […]

Read more