Tag Archives: innovation

Case Study: Why TiVo failed

TiVo by Jamie McCaffrey

Today, virtually everyone who still has a cable subscription has a DVR.  People expected their content be available whenever they wanted it.  But that wasn’t the case at the turn of the century. In 1999, TiVo was introduced.  It was a new technology unlike anything that was available at that time.  It recorded TV content onto the device making it […]

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Case Study: Segway’s fall from grace

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As I explore the series of failed innovations, I cannot exclude one of the more famous example in recent history:  Segway. The Segway two-wheeled individual transportation vehicle was designed by Dean Kamen. Loved by the media and the business world as the new ideal in urban transportation, with its unique functionality and design.  The level of press and TV introduction […]

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Case Study: A look back at the New Coke

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Recently, I visited Atlanta for vacation.  And while there, I visited World of Coca-Cola.  It was actually really fun.  If you are visiting Atlanta anytime soon, I’d highly recommend a stop.  For a marketer, there are a lot of great learning opportunities, ranging from looking at old ad creatives to more information about Project Kansas.  What is Project Kansas you […]

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The evolution of omnichannel

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Omnichannel remains to be a buzz word in the shopper marketing world in 2015.  As I understand it, an omnichannel strategy is to provide a seamless shopping experience between the offline and the online world.  However, that doesn’t really make sense.  Online shopping and in-store shopping are two different experiences serving two different need states.  When I’m online, I want […]

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