So, I was reading this article on Mediaweek titled “Shine a Light Outdoor takes green to the bank with recyclable and energy-efficient billboards” by Richard Zitrin published yesterday, and I just had to laugh.

Don’t get me wrong, going green is a very serious matter.  More importantly, it is a very serious business.  As this article mentioned, if you offer a good product while going green, you are almost ensured a loyal following.  Now, if you offer a crap product, no amount of green is going help…

But what made me laugh was the mention of Ecohanger.  I had seen advertising for this product earlier this year, and I thought, that’s an interesting idea.  After all, marketers are constantly looking for a new platform for advertising… I don’t know how effective this medium would be, but it is at least new

So, when I saw that ad for Ecohanger earlier, I didn’t really think through distribution.  But this article shred some light on that issue:  10 million Ecohangers have been distributed to dry cleaners.  So, this is really a win-win situation for everyone.  The marketers get their messages in customers’ home.  The customers get an earth-friendly hanger that works well as a hanger.  More importantly, dry cleaners get free hangers!  I don’t know if you had noticed, but I have seen a sign that says “there is a significant shortage in hangers” now for 5 years!  That sign always made me giggle.  Perhaps Ecohanger is the answer