Tag Archives: Crowdsourcing

How crowdsourcing win over ad agencies

The results are it.  Crowdsourcing is making ad agencies obsolete. The Pepsi company put $5 millions on the table to have the best Super Bowl commercials of the year for two of its brands:  Doritos and Pepsi Max.   This is true pay for performance.  The winners win $25,000 and get their commercials aired.  However, if the commercials end up rating […]

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