Tag Archives: Advertising

Death of Black Friday

I remember when Black Friday was something special.  Then, Cyber Monday was invented, but it wasn’t a big deal.  Then Small Business Saturday jumped onto the bandwagon of what was once a big shopping weekend. But what was special is no longer.  Black Friday becomes Black Friday weekend.  Cyber Monday became Cyber Week.  And this year, Black Friday specials arrived […]

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Building the parent brand

I don’t know how this happened.  Maybe a consultant start spewing that this is a good idea.  Or some article got published that this is a good idea.  Multibrand companies recently has started a huge effort toward building the equity of the parent brand.  For example, Nestle and Unilever had been tagging their commercials.  If one were to examine the […]

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