Category Archives: Strategy

10 Marketing Lessons from Apple [Infographic]

Apple is the master of branding. IPhone X costs over $1000 and no one really need a phone that costs that much. So, how does Apple continue to command their premium pricing? This great infographic summarizes 10 great marketing lessons from Apple. When marketing is done right, it creates value in the minds of consumers – therefore, removing price from […]

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Understanding the consumer decision journey

Understanding path-to-purchase is vitally important to any product success. This gives you opportunities to better understand how to win consumers and also how you may lose them. While I don’t have any mind-reading techniques to share, there are ways to understand the inner thinking of a purchase decision. One way is to leverage the consumer decision journey approach, developed by […]

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Building personas for B2C and B2B businesses alike [template]

Persona is an effective tool to align your entire organization on the target market.  This alignment can drive more targeted content creation among team members.  This alignment can ensure that products are developed with the buyer in mind.  Personas can be shared via presentations.  Personas can be printed and hung onto office walls.  I’ve been in offices where life-size print outs […]

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