Category Archives: Random Thoughts

[Infographic] Four Senses of Buying Decisions

As marketers, we know that perception is reality.  This begs the question – what affects our perception?  Our perception is influenced by our 4 senses, and that means that our buying decisions are greatly influenced by these senses.  On the other hand, that means marketers can influence our perception by paying attention to how we influence the senses – and ultimately […]

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[Infographic] Baby Boomers Going Green

Going green isn’t exactly a new trend.  However, as our population ages, more of us are spending more time thinking about our impact on earth and the impact on the next generations.  Baby boomers is one of the biggest population segments and they can greatly affect the economy.  As baby boomers age, they are also making more eco purchases.  Check […]

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Interview with an entrepreneur

Recently, I came across a really neat business – King Kava.  It brought kava to Whole Foods shelves around New York City.  And their founder was kind enough to grant an interview.  As always, I find that successful business enterprises are based on two premises – 1) passion for the product and accept no compromises, and 2) know what you’re […]

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