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I’m starting a series of posts on job hunting. Why? Well, for my particular career path, marketing for a big CPG, recruiting season is right around the corner. If I could offer anything that I’ve learned along the way to help my readers get into the field, I’d be happy to offer it.

To launch this series, I thought I’d recognize a marketing legend: Seth Godin.

Anyone reading this blog probably has read enough posts about how important it is in the job search process to become more knowledgeable about the industry. Well, you reading this blog is already a good start ;) Allow me to share with you another one of the easiest ways to become more knowledgeable if you’re trying to get into marketing.

Go to your library, borrow a book by Seth Godin. He publishes a book each year, so there are plenty to choose from. I personally recommend Purple Cow or Tribes. These are two of his books that are the most frequently referenced right now. Purple Cow is a book on innovation, and it may be Godin’s most popular book. Purple Cow has literally become a proper noun in the industry. (If you’ve been following my Primal Branding series, think about how Seth Godin has created his own sacred words.) Tribes is his latest book on leadership.

Why is reading Seth Godin one of the easiest ways to get knowledgeable about marketing?

Because first and foremost, Seth Godin is a recognized marketing guru. He is even an action figure! Who in marketing has action figures? (Unicorn shown above sold separately.) The fact of the matter is that basically anyone in the industry would have heard of him. If you’re going to pick a book to read, may as well pick one that you could causally drop into conversation with another marketer…

Secondly, they are short! I know how much time you need to dedicate into the job search process. For some of you, you’re trying to do this on top of being a student full-time. There are other books out there that I’d recommend for generally reading pleasure (such as Patrick Hanlon’s Primal Branding), but they are too long and involved to be considered as “one of the easiest ways” to become more knowledgeable about the industry.

Lastly, Godin posts on his blog everyday. You can subscribe to it. Then, the next time you talk to a recruiter, you could open with “Hi, so what did you think about Seth Godin’s post today?”

Photo Credit: Seth Godin Rides A Unicorn, originally uploaded by zoomar. Technorati: pmqw25z8sy

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Category: Books, Job / Career  Tags: ,  5 Comments

The other day, I was thinking about all the projects I have going on, and I began to wonder how I would be able to do it all. Well, the simple answer was that I am quite good at multitasking.

Then, I remembered that once, at an interview, I was asked how do I handle multiple tasks? I remembered that I had some answers at that point, but I also remembered that feeling at an interview where you just knew you did not really nail that question…

So, I remembered answering something about prioritizing. They asked, how? I gave some vague answer of depends on the deadline, the requestor, etc. Since then, I read The 7 Habits of Highly Effective People by Stephen R. Covey, and he explained a great system of prioritization. Basically, divide your works into four groups. 1) Urgent and Important, 2) Not Urgent but Important, 3) Urgent but Not Important, and 4) Not Urgent and Not Important.

His advice was the need to address the first group was quite obvious. The second group would also be important, but since it’s not urgent, we would need to be extra diligent to make time for these tasks. We should learn to say “no” to the third group of tasks. As for the fourth group, we should forget it, but many people would waste too much time on things within this group. I thought this was a great way to frame up how I prioritize. But somehow, I didn’t think this quite answer why I was good at multitasking… I thought there was more to it still.

Then, I read Radical Careering by Sally Hogshead, and she used the term timestacking. She defined it as “extracting every bit of capacity from time for maximum efficiency. Uber multitasking.”

I thought, this was it. I have been timestacking!

But, I still did not quite grasp what that really meant.

Then, the light bulb went off, and I understood how I seemed to be able to do more with the same amount of time.

Remember back in school, a teacher taught you about volume with a glass. She then filled it up with rocks, and she could only fit so much. Then, she filled it up with pebbles, and she found more space. Then she filled it up with sand, and she found more space still in that glass.

That was the essence of my multitasking!

I break my projects into the tiniest little pieces of tasks. This way, I have more flexibility in fitting the different tasks around each other.

For example: A project would be to create a piece of marketing material. A procedure within that project would be to gain legal alignment. Many people stops at this on their to-do list. Then, at 8:29am, you could not get to it before your 8:30 meeting. At 11:59am, if “gain legal alignment” was still on the to-do list, it would get rolled off to after lunch. Then, what would often happen after lunch? Some other things would ambush you and they would occupy the top spaces of your to-do list. So, at 4:59pm, “gain legal alignment” remained on your to-do list and it would get rolled off to another day.

However, what if that procedure was broken down even further? What if what made it to the to-do list was “email copy to lawyer”? At 8:29am, you could still fire off an email to the lawyer before your morning meeting. Then, you would be able to cross of an item on that to-do list, and it would just feel good. But, of course, back on the to-do list would be “awaiting legal reply”. However, this simple step kept the project moving forward. Perhaps at 11am, you got your legal reply. Then, the new thing on your to-do list would be “call agency”. In all likelihood, you still wouldn’t have been able to “gain legal alignment” by the end of that day. If it was so short, simple, or easy, it would have never got put off to begin with. However, I believe you could appreciate how much further along in the process you would be if you would just take it one step at a time.

In addition, with me, I have found that there is another benefit to breaking my projects into tiny tasks. It allows me to be completely focused at the task at hand. Whenever I have worked on mega-tasks, I would get fatigue mentally quicker. I would get distracted easier, probably because I wasn’t able to see the end of the tunnel. With a lack of focus, I would just simply not get as much done…

Also, with a to-do list of tiny tasks, I would never feel like I was unaccomplished at the end of the day. I would always be able to cross off something!

So, try to break your rocks into sand, and fill your days with sand!

Click Here for more Work Smarter, Not Harder Tips!

Photo credit: SqC: Jar of Rocks 2, originally uploaded by Yogi.

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I’m a big believer of the mantra “Work smarter, not harder!”

Today, at work, I exercised one of my favorite work smarter tactics.

As marketers / business owners, we’re often put in the position of coming up with creative solutions to some of the business’s toughest problems.

For example, I had been tasked before to come up with a new way to communicate a certain product benefit. So, I gather a group of internal experts for brainstorming sessions. Of course, I’m blessed to work in a corporate culture that truly encourages teamwork. Whenever I have one of these brainstorming sessions, my experts always come up with a point of view or a possibility that I had not considered before.

So, next time you need to solve a business problem creatively, try collect in a room some great minds from your company. Your legal counsel? Your technical expert? Your consumer facing folks? Your marketing people? These people collectively know your business inside and out, and collectively would have a much more well-rounded solution than you could come up with alone.

Photo credit: Working Together Teamwork Puzzle Concept, originally uploaded by lumaxart.

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Category: Job / Career  Tags:  One Comment