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Within every mistake, there is a lesson. This week, I learned a good lesson at work.

I’ve been listening to Lis Wiehl’s Winning Every Time: How to Use the Skills of a Lawyer in the Trials of Your Life. It’s a good book covering the tactics lawyers use to build their case. Such tactics have real life applications outside of the courtroom. For example, by correctly choosing your juror, and building a solid case, you could win an everyday argument like getting credit for returning a product. For example, talking to a part-time store associate who didn’t want to be working at the store in the first place probably is going to be a waste of time. S/he is not going to care. A store manager, who’s focused on profit and store traffic, may be more inclined to listen to you in hope to keep your loyalty.

Another lesson I learned was that lawyers ask a lot of questions in the courtroom. However, good lawyers never ask a question that they don’t already know the answer to! This is powerful!

This week, I walked into the big boss’s office, asking for her approval on a piece of creative. I’ve done so so many times before, and generally such reviews go okay. This time was a little different. For reasons still unknown to me today (I was just having an off-day), I walked into her office completely unprepared. I did my homework. I checked the boxes and crossed the to-do list. I knew that my creative was solid on delivering on what the team wanted. However, I also knew that it was a much focused piece that intentionally left something off. I should have known that this could have been a point of discussion. I should have had my “evidence” ready. I should have had my “counter arguments” ready. I had them, but somehow, at that moment that matters, I just didn’t perform! I didn’t frame my argument. I didn’t present my evidence. I froze. And the review went very differently than what I had initially imagined.

This taught me that no matter how many times you’ve done something in the past. No matter how many times you’ve won the game (to borrow an Olympic inspired analogy). You have to be 100% prepared and ready to perform your best every single time! Every meeting is a trial. You’ve won if you achieved your objective. You’ve lost if you did not. In order to win, you need to present your argument with evidence. Every meeting is a trial; no exceptions.

When I asked my boss what she thought about the piece, I should have known the answer. Again, never ask a question that you don’t know the answer to. I should have known that she would contest the points that were intentionally left off the piece. In order to secure a winning judgment from my boss that day, I needed to address why certain points were intentionally left off. I needed to establish that the points we chose to include on the piece were the most impactful one for delivering on our needs. I should have framed my argument carefully, slowly leading her to the conclusion I wanted. If I had acted like a lawyer, I would have presented a logical argument that would have left her no choice but to must award me the decision I sought. A winning verdict for that piece of creative.

Every meeting is a trial. Every meeting has juror(s). Every one of us has a lawyer inside that could help us win our everyday cases!

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Photo credit: Joe Gratz

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A national career fair is coming up at the end of the week. So, I thought I’d post my tips on how to work a job fair. Of course, I take it for granted that you know you need the basics like a good resume, a good suit, a good elevator speech, etc.

  1. For the ladies, wear flats. Purchase a pair of dressy flats. Otherwise, your feet will be hurting before the fair is half done, and it would get increasingly difficult for you to put your smiley face on. The rule of being comfortable while staying professional extend to the gentlemen as well. To this end, consider bringing an extra suit or invest in a washable suit. Once, I had a spill during the conference, and I was lucky that my suit was washable. If you choose the extra suit route, the back-up suit obviously would not need to be as nice / expensive.
  2. Bring a lot of resumes. In fact, bring a jump drive with your resume, writing sample, portfolio, etc. on it. Just in case you need it, you could always go to your hotel’s business center or a Kinko’s.
  3. Do your research well ahead of the time. Many job fairs set up a website with job posting. Figure out which employers would be there. Know your targets. Apply ahead if you can. Try to set up interviews for the fair well ahead of the time, if you can. For one fair, I had 8 interviews lined up prior to even going to the fair. Everything that I got while actually at the conference was gravy.
  4. Plan to arrive the night before, and go to the fair site. Often, there is an early check-in set up, and you could get your registration package the night before. The lines for early check-in are usually far shorter! This would allow you to have more time in the morning during the actual fair. Even if you missed the early check-in time, make an effort to stop by the convention center. One, you want to get familiar with the site. You wouldn’t want to lose any time on the real day of the fair. Two, even if you didn’t get your official package, there may be event maps lying around. Pick one up. That is perhaps the single most important piece of material besides your security badge. You want to study that map the night before. You want to figure out a war path. You want to figure out what is the most efficient way to hit up all the employers you wanted to visit.
  5. Visit your #1 target company second. This is perhaps my most important tip. Don’t bother wasting time on an employer in which you have absolutely no interests. However, there are those that are on the end of your list. Pick one of those as your first visit. Often time, similar jobs have similar job fair interactions. So, by staying within your list, you would just get more practice on how to interact with these companies. You would get used to the questions they’d ask. You would get better at making a good first impression. So, don’t waste time with companies not on your list. But, why pick one of the ones on the end to start? Because inevitably you would be nervous. Truthfully, this is your guinea pig visit. Work off your nerves. Get a good real-life practice. If you happen to nail this, great. If not, you would just move on to those higher on your list. Why visit your #1 company second? You would be still awake, full of adrenaline early in the day. You would be at the best of your game early on, so use that toward your top companies. In addition, each company reserves some at-the-fair interview spots for candidates they meet during the fair. However, these spots go fast. If you want to get on one of these spots still, you need to make sure you visit them early on.
  6. Along with the above point, don’t bother visiting with companies with which you already have interviews scheduled till later. Prioritize the companies you still need to get on their interview schedule first.
  7. Go to the networking events hosted by your target companies. Network, network, network!

Good Luck and Good Hunting!

Photo credit: career fair, originally uploaded by yngrich.

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Category: Job / Career  Tags:  5 Comments

Scene (In conference room C at approximately 9am):
In-house Creative Designer: What?!?! That wasn’t approved?
Me: No…
In-house Creative Designer: But, we’ve been moving forward with this already…
Me: Um… why?
In-house Creative Designer: Because I was told to! You should have told us that this design wasn’t approved!
My inner monologue: Um… I told your boss… and I would think that your boss would have told you…
Me: Well… I’m sorry about the confusion. But the design isn’t approved. I’ll keep you updated after we talk with the big boss later today… I’m hoping to get approval this afternoon…
In-house Creative Designer: Uh. Fine. Just keep me updated.
Me: Will do!

Everyday I learn something. On some days, it’s about marketing. On other days, it’s just about life. Today, I discovered a recurring theme in my meetings… people vent to me on matters over which I have absolutely no control.

I decided that this is when I should just don’t care. Why? Because caring takes energy, and I have limited amount of energy at the end of the day. In these cases, I have no or very little control over the matter the person was venting about. Therefore, a quick cost and benefit analysis would tell me that I could not exert enough energy to actually make a material change. Therefore, in these cases, I should just don’t care. I just need to let these comments roll right off of me, and focus my energy on something that would actually make a bigger change!

Photo credit: Dilbert tag, originally uploaded by Ol.v!er [H2vPk].

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