10 Marketing Lessons from Apple [Infographic]

Apple is the master of branding. IPhone X costs over $1000 and no one really need a phone that costs that much. So, how does Apple continue to command their premium pricing? This great infographic summarizes 10 great marketing lessons from Apple. When marketing is done right, it creates value in the minds of consumers – therefore, removing price from […]

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Shopping Experience of Tomorrow

Today, when we shop, we go to the store.  We are greeted by store associates.  And we go on a frustrating search for the items we need.  What would the shopping experience look like tomorrow? Of course, there are many forces at play and there are many alternatives.  Online shopping and home delivery is becoming more and more of a […]

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