Shopping Experience of Tomorrow

Today, when we shop, we go to the store.  We are greeted by store associates.  And we go on a frustrating search for the items we need.  What would the shopping experience look like tomorrow? Of course, there are many forces at play and there are many alternatives.  Online shopping and home delivery is becoming more and more of a […]

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[Infographic] Four Senses of Buying Decisions

As marketers, we know that perception is reality.  This begs the question – what affects our perception?  Our perception is influenced by our 4 senses, and that means that our buying decisions are greatly influenced by these senses.  On the other hand, that means marketers can influence our perception by paying attention to how we influence the senses – and ultimately […]

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