[Infographic] Guide to Online Marketing for Small Businesses
A picture says a thousand words. If that’s true, and infographic can probably replace many blog posts.
This infographic is a quick guide to online advertising. The key terms are defined and key tactics explained. This infographic makes the complex world of online advertising just a bit more accessible. Understanding key terms will enable you to build a successful campaign.
There are three key types of online advertising:
- Social media
- Display ads
Each of the above vehicle has a different pricing model: CPC,CPA, CPM. Understanding these cost structures are necessary to correctly budget your advertising spend.
But to understand if the spend was a good one, it is vital to understand how the advertising translates into actions. Click through rate and conversion rate are the two key metrics that will help you measure and track success of your campaign.