Foundation of Building a Brand

My Skillshare class has been relaunched – and I wanted to make sure that my readers know about this resource.

Have you ever wondered why top shelf liquor can command a premium price, when people can rarely tell the difference in a blind taste test? Well, as you may have guessed, that’s the power of branding. In this 4-module course, I will provide you with the key building blocks toward building a brand. Topics that will be covered include target consumer, benefit ladder, marketing mix, and more. This is a beginner’s class. (I’m working on a more advanced class for long-time readers of this blog.)

This course is available free with membership.  Check it out here!

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