What happened to creativity?
After the Super Bowl, it seems like this blog should have a post about Super Bowl ads. However, besides the fact the Giants won (go Giants!), there wasn’t that much that was noteworthy.
So many of the Super Bowl ads were already either aired on television or aired online. The surprise factor is gone. The truth was that there wasn’t that much surprises to begin with. Perhaps it’s the economy. The ads were mostly conservative and expected. In fact, many of them gave a nod to the ads from prior years or used legacy icons (which I actually adore. I love Darth Vader and I love polar bears.). And who don’t like the Clydesdales and Dalmatian? But what happened to creativity like the Budweiser Wazzup? That kind of creativity went viral before “going viral†was a commonly used phrase. In today’s social media filled world, I’m surprised not more commercials took advantage to do more. Even GoDaddy was expected and boring…
There was one new icon that emerged this year: brown M&M. That was adorable! Was that actually racier than GoDaddy? 
Let’s get the discussion started. Here are some tweetable bits:
Wait. Did M&M outsex GoDaddy? http://bit.ly/y0xCi5 @jeannie_chan
What happened to creativity this year? Wazzup? http://bit.ly/y0xCi5 @jeannie_chan
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Jeannie Chan is a Brand Manager for a Fortune 500 consumer goods company. She considers herself a marketer, a traveler, and a foodie. Jeannie lives in NYC. 
