Marketing Lessons from Jack the Cat: Consistence = trust & expectations

Posted at August 25, 2009 // Random Thoughts

From Jack the Cat:

I met my human four years ago. I wasn’t so sure about her then. She tried to introduce me to all sort of stuffs, like brushing my teeth! What was she thinking?!? I barely knew her then, and she wanted to stick something in my mouth?!?

But I guess over the years, she has sorta proven herself. She gives me food consistently. She gives me water consistently. She cleans my litter box consistently. Over the past four years, she has taken care of me consistently. So, I think I trust her now. Today, when she introduces me to new things, I would at least give it a try before I run off.

Also, I know what to expect from her now… Treats! She usually gives me a treat after trying something new! So, after careful considerations, I let her brush my teeth every now and then. ‘Cuz I know there is a treat coming! Which makes it not so bad. It’s all about consistence, trust, and meeting my expectations!

EDITOR’S NOTE: I have two cats, Jack and Summer. I have noticed that there are many parallels between what consumers want and what my cats want. In fact, addressing these “wants” are fundamental to good marketing. So, I thought I’d experiment with a different voice for my blog. All of us could use a fun reminder every now and then about the most basic aspects of marketing. Hope you liked meeting Jack!

Tags : Jack's lessons