If you don’t tweet, are you a true marketer?
When is it fair to judge? I don’t know… but I know that I do it anyway, fair or not.
I have long subscribed to various marketing emails, etc. But, as you may know from my previous post, I only recently discovered the wonderfulness that is Twitter. Now, everywhere I go, I see Twitter’s impact, potential, usefulness, etc.
As you may also know, I started with Twitter is because as a marketer in this day and age, I must be at least be familiar with these social media applications.
So, I ask the question: If you don’t tweet, are you a true marketer?
I know, that’s a pretty broad question. And of course, I know that the answer is “it depends” for those of you who speak the “it depends” speak. Others may quietly say “of course” because you’ve been in marketing for, well, forever. Still others would yell “No way!”
Well, I must say that I empathize with all of the above.
HOWEVER!
I subscribe to a newsletter that specializes in direct-to-consumer marketing. As I look for people I want to follow on Twitter, I thought I’d look up the editors of this newsletter. Curiously, I couldn’t find the first one, the second one, or any one of them. Not even the one who was supposed to be covering “all aspects of e-commerce and online marketing.”
Now, I understand plainly that this newsletter is supposed to cover more of the tested and true DTC tactics. But, if the guy who was supposed to be the guru on the online aspect isn’t jumping on the social media bandwagon at all, I question how in touch they are with the current marketing environment. Even if the newsletter doesn’t specifically cover social media marketing as an area of interest, the people behind it should be all over social networking… shouldn’t they? Or am I judging them unfairly just because they don’t have a Twitter account?
Another question that may be worth asking… am I really the only one who may judge them so?
twitter – What are you doing?, originally uploaded by keiyac.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Jeannie Chan is a Brand Manager for a Fortune 500 consumer goods company. She considers herself a marketer, a traveler, and a foodie. Jeanne lives in NYC. 
