USPS – pricing genius!
CNN started the article of rising postage with the following…
“Unless you’ve got a stash of Forever Stamps sitting around, it might be time for a trip to the post office.”
As I whine and complain about the never-ending increase of postage, I must remind myself what a genius pricing strategy this was!
I do NOT have a stash of Forever Stamps around. Why? I simply do not mail enough. I email. I pay virtually every bill online. I buy and ship online. I would lose that stash long before I would use any of time.
However, I know households that do. Why? They snail-mail on a more regular basis. It is to their advantage to continue to hedge against rising prices.
So, the Forever Stamp is simply another version of a frequent buyer program, a great example of price discrimination.
Link: CNN Article
Photo Credit:- Mail Day!! -, by Warm ‘n Fuzzy.
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Jeannie Chan is a Brand Manager for a Fortune 500 consumer goods company. She considers herself a marketer, a traveler, and a foodie. Jeanne lives in NYC. 
