Shopper Insights
Came across a couple interesting reports on shopper behavior from MZ Research… enjoy.
Gone in 2.3 Seconds: Capturing Shoppers with Effective In-store Triggers : A 2-page summary report on what influence brand choices in the aisle. Good stats to use to support your strategy. For your convenience, it’s shown below.
Another report worth downloading is: Are Men From Mars and Women from Aisle 3?. It’s decent report on recent shopper trends, given the economy. Nothing too surprising, but if you haven’t checked out some recent trends report, this is a good report to review. It’s 30-something pages, so just a tad long to just attach here, so your best bet is just download it.
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Jeannie Chan is a Brand Manager for a Fortune 500 consumer goods company. She considers herself a marketer, a traveler, and a foodie. Jeanne lives in NYC. 
