Marketing in a post-consumer era

Posted at April 9, 2009 // Random Thoughts, Strategy / Tactics

The economy has changed. Shopper behaviors have changed… etc.

And marketers everywhere are trying to come up with the products or the campaigns that are still relevant in today’s environment. And let me tell you, it hasn’t been easy.

Then, I came across this post on one of the blogs I follow: Logic+Emotion. They say a picture is worth a thousand words, and this one definitely sums up what had changed and what big picture we need to keep in mind as marketers going forward.

logic-emotion-post-consumer