I don’t like square butts…

Posted at April 28, 2009 // Advertising, Web

I have not come across a commercial that perplexed me for a while. (In case you’re wondering, the last one was the NuvaRing ones…)

Just saw the latest Burger King commercial, and I was perplexed. It combined an icon for adults and an icon for kids. The message was supposed to be targeted toward adult, but with a call to action for kids. WHA…?

Internet research indicates that this commercial first debuted during the NCAA championship game, aimed at the commercial’s target demographic of adult men. Well, that’s fine. In fact, I would suspect that many adult men would find this commercial very funny.

But, if that’s the case, why are they ending the commercial with the kid’s meal? Why not end it with an adult value meal?

Now, it hypothesized that Burger King had in mind a publicity stunt. However, despite what they say, not all PR is good PR. Considering that kids, and their parents, are a sizeable group of any fast food chain’s consumer base. This commercial could very well alienate this group of consumers… In this economy, could Burger King afford this? Is publicity bringing in enough foot traffic into the restaurant?