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Recent tweets by @jeannie_chan Fortune recently published an article about pricing increases. They even got a nice little diagram on what products can survive a price increase in this economy.
Well, they make a very good case, a solid case even. However, one thing they did not account for was the ability for company, or people rather, to lie to themselves.
The article asserts that only something that’s a necessity and unique can raise prices. Well, I can think of more than a few products that would say that they are unique, even though they really are not. There are more than a few products that would think that people can’t live without them, but really, people can…
