SEX! Now I got your attention…

Posted at March 23, 2009 // Strategy / Tactics, Web

Okay, I must confess… I love TV, and I have developed the talent of tuning it out as background noise while I work. (In my past life, TV broadcast was actually streamed into the office with speaker on each desk.)

So, this weekend, I had the TV on. True to the nature of cable TV, I was able to catch the re-runs of my favorite reality TV shows (I’m using the word favorite very liberally here.) In any case, I caught the show Millionaire Matchmaker. This episode featured Dave Levine, aka. Sex Toy Dave.

This is Dave’s second time on this show. He had practically developed a business model that incorporated reality TV. I thought it was a great example of personal branding.

His branding started with his famous parties out in LA. His participation on the reality show propelled his celebrity status, which feeds back into his party boy image, which powers his sex toy business.

More ingenious part of this plan was the show he actually chose to be on. Millionaire Matchmaker airs on Bravo. It’s probably one of two networks on basic cable that would actually allow him to feature his business and his products. This network has an age demographic of 18-54 and it over-indexes on viewers’ internet usage, according to the Cabletelevision Advertising Bureau. This network has perfected brand integration, and its viewer has high brand recall. Lastly, it is the most recognizable brand among the gays. This is the perfect network to appear on for an internet sex business!

Genius marketing.

Tags : Personal branding