Redefining Reality

Posted at March 11, 2009 // Random Thoughts

I learned today that there is no real evidence linking cholesterol to subsequent better health. It was all just a wonderful marketing job, and now, health is not the benchmark, but simply cholesterol is. The lower, the better.

That’s really amazing. An amazing example of defining for your consumers what they want.

But of course, this all goes back to with great power comes great responsibilities… Is this the right definition for consumer? I do not have that answer.