I’m channel surfing and came across two shows.

1. Britney For the Record. I know, it’s a re-run.
2. Victoria’s Secret Fashion Show

These programs intrigue me. These are not reality shows. We won’t be watching people being stupid. These are more or less straight advertisements… So, how strong a brand has to be before networks would jump at a chance to leverage your brand?

But for marketers, a more important question is when would it make sense for us to even try? After all, television is a very indirect way to interact with your consumers…

I think it make most sense if you already find yourself doing a lot of show and tell. Television is a show and tell. So, if you currently are showing and telling your product, there may be a television show in the making.

To think of this differently, there is a category that has had consistent success with using “show and tells” to sell products – books.

Book readings are simply show and tells. Television simply brings this show and tell to life.