Twilight fans show online marketing can be simple
Online marketing is one of the latest frontiers for us marketers. We constantly try to figure out ways to leverage this potentially powerful tool. This past weekend showed us that online marketing is really no different than any other type of marketing: know your consumer, target them, and get them involved.
Twilight opened big last weekend. The extensive online marketing was credit for such results. However, if you break it down, it’s really no surprise why online marketing worked for Twilight.
In case you live under a rock, Twilight is a Romeo & Juliet type love story between a teen girl and a vampire. The movie wants a wide audience, but primary target is the books’ teen girl fan base. What do they do with their free time? They play online! So, of course online marketing is one of the best ways to reach them. It is that simple.
Twilight trailer premiered on dedicated MySpace page
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Jeannie Chan is a Brand Manager for a Fortune 500 consumer goods company. She considers herself a marketer, a traveler, and a foodie. Jeanne lives in NYC. 
Unbelievable how well-written and ifnaormtive this was.