Do your part and vote!
Tomorrow is November 4th, so it’s only suiting that I write one last election campaign post on one of the most exciting electon campaign in recent history.
Today, I’d like to talk about the “infomercial†that Obama aired last week. Was it an effective ad? Definitely. It was humanized. It was emotional. It was credible. It was understandable. It was even sticky because it was unconventional, and therefore got a lot of press. If you missed the original airing, you can view it on You Tube.
However, was it an effective spend? Well, let’s break it down. Obama reportedly spent $4 million. However, it was viewed by 33.6 million people on its original airing last Wednesday night. Let’s assume that 60% of that 33.6 million ended up voting for Obama. Then, let’s further assume that 20% of that 60% were NEW Obama voters (i.e. they were not going to vote for Obama before viewing this infomercial). This mean that Obama would gain approximately 4 million new Obama voters… that’s about $1 per new voter… That’s a pretty good customer acquisition cost! But of course, the estimates are very generous. However, even with stricter estimate, it still appear to have a fairly good ROI.
In the end, everything rest on November 4th. So, do your part and go vote!
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Jeannie Chan is a Brand Manager for a Fortune 500 consumer goods company. She considers herself a marketer, a traveler, and a foodie. Jeannie lives in NYC. 
