Technology constantly impresses me.
It impresses me even when I knew it was coming.
For example, last month, MTA rolled out a test last month that put digital billboards on the side of buses around Manhattan. These are impressive because they are not only animated, they are targeted. As these buses drive around Manhattan, the ad changes depending on the location and time. So, if youâ€™re on Wall Street just after the market closes, you may see an animated ad for an ice cool Bud. (They assume you may need one after another rough dayâ€¦)
Today, Bloom, a chain of upscale grocery stores, announced that they will be launching smart shopping carts. So, as you go through the aisle, it can make product recommendations. This is probably about as targeted as advertising get.
As a marketer, Iâ€™m very excited about what is the next thing that will impress me.