Car Shopping: Part II

Posted at June 25, 2008 // Promotion

So, I read an article today on AdAge: “Corolla Confronts Sales Slowdown. Rare Stumble Surprises Industry as New Model Fails to Win Young Buyers.” By Jean Halliday published on June 23.

And…, I learned so much more on the “behind the scene” of my car shopping experience at Toyota. So, it would appear that my low finance rate for Corolla is probably an attempt to boost sales. However, I am not sure how that is going to bring in new buyers. I would have to see what rate the comparable Honda Civics offer. Otherwise, it is just stealing back Yaris customers… I am not sure that it has solved the cannibalization problem. If the Corolla’s finance rate goes back to normal, it has little difference from the Yaris 4-door.

This article reminded me the purpose of this blog: think critically about marketing. Not just what tactics are used, but why they may be deploying these particular tactics.

But this article also agreed with me: Corolla is a good car… but boring… so, yay my VW!

Tags : Line management